[DUG] The Friday Afternoon Diversion - Whither "CodeGear" ?

Alister Christie alister at salespartner.co.nz
Mon Oct 19 10:41:19 NZDT 2009


Yes I've noticed this also, but they had to use databasegear as datagear 
was already taken (and doesn't have quite the same ring to it).  I'm 
going to have to rebrand my website (probably to delphitutor.com)

Alister Christie
Computers for People
Ph: 04 471 1849 Fax: 04 471 1266
http://www.salespartner.co.nz
PO Box 13085
Johnsonville
Wellington 



Jolyon Smith wrote:
> Has anyone else noticed that "CodeGear" has been quietly dropped altogether
> as of Delphi 2010?
>
> I know for myself (and for my employer at the time) the fact that
> Embarcadero recognized the value in the CodeGear brand identity sufficiently
> to re-brand their existing tools as "DataGear", creating a pairing of brands
> (CodeGear/DataGear) which not only made sense but was actually quite cool -
> it was a source of confidence in the approach Embarcadero were taking,
> suggesting that they were not going to "do an Inprise".
>
> What happened?
>
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