[DUG] The Friday Afternoon Diversion - Whither "CodeGear" ?

[Jolyon Smith]

Has anyone else noticed that "CodeGear" has been quietly dropped altogether
as of Delphi 2010?

I know for myself (and for my employer at the time) the fact that
Embarcadero recognized the value in the CodeGear brand identity sufficiently
to re-brand their existing tools as "DataGear", creating a pairing of brands
(CodeGear/DataGear) which not only made sense but was actually quite cool -
it was a source of confidence in the approach Embarcadero were taking,
suggesting that they were not going to "do an Inprise".

What happened?