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<div class=Section1>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Interesting post Malcolm.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I have one question for Richard and you... what is the best way
to make sure we find out about all discounted upgrade or purchase offers? I get
some but I&#8217;ve also had a few times in the past (probably not recently so maybe
it is fixed) where offers have come and gone before I found out about them.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Cheers,<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>David.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

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<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'>

<p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:
"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;
font-family:"Tahoma","sans-serif"'> delphi-bounces@delphi.org.nz
[mailto:delphi-bounces@delphi.org.nz] <b>On Behalf Of </b>Malcolm Groves<br>
<b>Sent:</b> Monday, 21 September 2009 1:26 p.m.<br>
<b>To:</b> NZ Borland Developers Group - Delphi List<br>
<b>Subject:</b> Re: [DUG] A change in upgrade policy coming from Embarcadero<o:p></o:p></span></p>

</div>

</div>

<p class=MsoNormal><o:p>&nbsp;</o:p></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Hi all,<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I&#8217;ve just read through quite a few of the messages in this
thread (not &nbsp;all, I admit) and there are a few things in here I should
respond to. <o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoPlainText style='margin-left:36.0pt'><span lang=EN-AU>&gt;
Actually, afaict Embarcadero have been absolutely silent on the <o:p></o:p></span></p>

<p class=MsoPlainText style='margin-left:36.0pt'><span lang=EN-AU>&gt; matter.
&nbsp;The policy change has leaked out only via *some* resellers.<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Nothing has leaked. Official announcements are coming, but I
notified our Asia sales staff and asked them to notify our partners and
customers last week so we could give people as much notice as possible (also
for another reason, see the end of this email). I posted advance notice to the
ADUG list here in Aus, and would have posted on this list except Richard asked
if he could post it. As our local representative in NZ, it made sense to me
that he do it. Nothing underhand going on. <o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Also, the reason I haven&#8217;t responded sooner is that I only check
the lists every week or so, unless someone alerts me to something that needs
more urgent attention.<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span
lang=EN-AU style='font-family:Wingdings'><span style='mso-list:Ignore'>Ø<span
style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span
lang=EN-AU>I still feel cheated that at no time were those of us who bought
Delphi 2005 which still has many unpatched major problems <o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span
lang=EN-AU style='font-family:Wingdings'><span style='mso-list:Ignore'>Ø<span
style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span
lang=EN-AU>given the opening to more reasonibly&nbsp; ($) upgrade from it.<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I&#8217;m sorry you feel like this, but this is not accurate. Multiple
times a year we offer discounts/bundles/third-party value-adds, etc to
upgraders. I&#8217;ve got a partial list here and it shows that since 2006 was
released we&#8217;ve done at least 6 such offerings in NZ, and I haven&#8217;t bothered
going through the rest of my email archive to see if there were more. Now, the
offers we made may not have been enough to make you accept, that&#8217;s a separate
issue, but saying we&#8217;ve made no offers to previous users is plainly wrong. <o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>In terms of updates, we haven&#8217;t really changed our policy for a
long time. Leaving aside people who pay for higher levels of support, we
typically release update packs during the first 6-12 months of the product&#8217;s
life (eg, 3 update packs for 2005, 2 update packs for 2006 + 11 hotfix packs,
etc) but once a later version has come out, these typically slow down or stop
entirely. That may not be what everybody wants, I appreciate that, but despite
multiple attempts over the years it&#8217;s proven difficult if not impossible to get
update packs for older releases on the schedule. So, despite wishing it were
different, I doubt we&#8217;re going to be able to change that. <o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I&#8217;ve probably missed some questions, feel free to tell me if I
have, but let me finish on a slightly more positive note. <o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>In addition to giving people as much notice as possible, part of
the point of letting people know about this change in advance is so that I
could gauge the reaction. <o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Today we treat someone who last invested in a Delphi license 14
years ago with Delphi 1, exactly the same as someone who invested 1 year ago
with 2009. I firmly believe we should give people who spent money with us
recently some benefit, especially those who spent money with us during the
years when you couldn&#8217;t have blamed them for keeping their wallet in their
pocket. So, while I support the spirit of this change, the detail of where we
draw the cutoff line is still a topic I think we can adjust. In talking with
customers and staff and watching the discussions on various groups around the
region and I think I&#8217;ve seen enough to go back to our internal discussion and
suggest we need to change our current proposal. So, your feedback is being
heard, despite what you might believe from some of the comments.<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Lastly, can I just make a request for a fair go for the current
Embarcadero team? We are well aware that we cannot ignore the &#8220;legacy&#8221; of
decisions made by Borland Executives over the years, and we are trying
extremely hard to walk the line of investing to take the product back above the
historic levels of quality and innovation you came to expect, and at the same
time keeping it a profitable business for our owners. I think the local team
are very open to accommodating requests from customers when they are brought to
us (I think I&#8217;ve approved most of the requests for special consideration I&#8217;ve
seen in recent memory) and hopefully some of you have experienced that. I
understand that some of you feel like you may have beaten your heads against a
brickwall at Borland for too long, but can I just ask that if you have an
issue, you bring it to us and see if we can work out a solution. If we can&#8217;t
keep you happy, of course you should criticise us, but given everything that
seems to have changed for the better over the last 12-15 months, I&#8217;d appreciate
it if you could give us a chance to fix the issues before shooting us. My
contact details are at the bottom of the email, you should absolutely feel free
to use them.<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I&#8217;ll try and take a more regular look at this thread for the next
few days.<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Cheers<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Malcolm<o:p></o:p></span></p>

<p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:
"Arial","sans-serif";color:#333333'><o:p>&nbsp;</o:p></span></b></p>

<p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:
"Arial","sans-serif";color:#333333'>Malcolm Groves<br>
Senior Director, Asia Pacific</span></b><span lang=EN-US style='font-family:
"Arial","sans-serif";color:#333333'><br>
</span><span lang=EN-US style='font-size:7.5pt;font-family:"Arial","sans-serif";
color:black'>Embarcadero Technologies, Inc. | </span><span lang=EN-US
style='font-size:7.5pt;font-family:"Arial","sans-serif";color:#4F81BD'><a
href="http://www.embarcadero.com/"><span style='color:#4F81BD'>www.embarcadero.com</span></a></span><span
lang=EN-US style='font-size:7.5pt;font-family:"Arial","sans-serif";color:black'>
<br>
Level 2, 100 Clarence Street, Sydney, NSW 2000<br>
</span><span lang=EN-US style='font-size:7.5pt;font-family:"Arial","sans-serif";
color:#4F81BD'><a href="mailto:mgroves@codegear.com"><span style='color:#4F81BD'>mgroves@embarcadero.com</span></a></span><span
lang=EN-US style='font-size:7.5pt;font-family:"Arial","sans-serif";color:black'><o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-US style='font-size:7.5pt;font-family:"Arial","sans-serif";
color:black'>Mobile: +61 416 264 204 | Skype: malcolmgroves<o:p></o:p></span></p>

<p class=MsoNormal><span lang=EN-US style='font-size:7.5pt;font-family:"Arial","sans-serif";
color:black'>USA: (510) 962 5736 | UK: 020 3289 1788<o:p></o:p></span></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><span lang=EN-AU
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><span lang=EN-AU
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=MsoNormal><span lang=EN-AU style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

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