<div dir="ltr"><font color="#000066">Thanks Richard,</font></div>
<div dir="ltr"><font color="#000066"></font> </div>
<div dir="ltr"><font color="#000066">I think that folks might like to see the warning in another article on the same site you point us to Richard. Entitled "<font color="#000000"><strong>Borland gambles without developers
</strong></font>" (<a href="http://www.regdeveloper.co.uk/2006/02/09/borland_exits_ide_market/">http://www.regdeveloper.co.uk/2006/02/09/borland_exits_ide_market/</a>) it is a chilling insight into what is happening at a deep level, and there is little in the new article to make me feel any happier than thinking that Borland (and who ever developes the IDE) wants to have its cake and eat the crumbs (
<u>us</u>) as well.</font></div>
<div dir="ltr"><font color="#000066"></font> </div>
<div dir="ltr"><font color="#000066">What do people think, does all of that newest article (<a onclick="return top.js.OpenExtLink(window,event,this)" href="http://www.regdeveloper.co.uk/2006/04/26/brown_borland_tools/" target="_blank">
<font size="2">http://www.regdeveloper.co.uk/2006/04/26/brown_borland_tools/</font></a>) reflect solid, careful, purposeful thinking, or is it just some market anaylist just trying to skim the best ideas from things happening already from other inovaters like Red Hat etc ?
</font></div>
<blockquote dir="ltr" style="MARGIN-RIGHT: 0px">
<div>"There is a model with the likes of Red Hat making money from support and added services. Borland is a global company and the IDE business will be global," Brown said. "It will be a matter of how can we get more of the IDE products into developers hands for good money,
<font color="#cc0000"><u><strong>and [being] less hung up on licensing model</strong></u></font>," Brown said. "When we spin off the IDE business we will be a big startup."</div>
<p>"Another challenge is who will buy Borland's tools. One reason Borland moved into ALM and upped its pitch was to target executives and IT directors who - unlike developers - hold the keys to the large purchasing decisions. It seems Borland's IDE business will try to shift pricing to suit the budgets of
<font color="#cc0000">developers, whose spending runs to several thousand dollars and can be put through on a credit card</font>. "We won't be speaking to CTOs except in rare instances," Brown said.</p>
<p>"Borland is evaluating subscriptions,<font color="#ff0000"> <u><strong>but</strong></u></font><u><strong> <font color="#ff0000">Brown noted there is unlikely to be a change in the short term to the current licensing-base approach
</font></strong></u>. The IDE business also expects to use <font color="#993399">web-based marketing</font> to reach developers."</p></blockquote>
<div dir="ltr"><font color="#000099"><font color="#000066">So they are going to do more with less? and keep more people happy? What is this talk of paid services -</font> <u><strong>make us cash cows</strong> <font color="#cc0000">
"developers, whose spending runs to several thousand dollars and can be put through on a credit card"</font></u> </font><font color="#000066">instead of properly resourcing us initially with decent help files and stuff (as happened D2005 forward?)
</font></div>
<div dir="ltr"><font color="#000099"></font> </div>
<div dir="ltr"><font color="#000066">"<em>Support</em>" on things that aren't properly explained or made to work properly in the first place, now to be charged to our '<font color="#cc0000">several thousand dollar
</font>' credit cards?</font></div>
<div dir="ltr"><font color="#000066"></font> </div>
<div dir="ltr"><font color="#000066"><u>For the first time ever</u> I would have to ask, will the IDE development company be giving me value for money, now that the traditional corporate culture of Borland, service, reliability, character, and longterm commitment, all good traits, are not guranteed in a new entity that is already simply evaluating the limit on my credit card? And thow to pull more out from us?
</font></div>
<div dir="ltr"><font color="#000066">
<div dir="ltr"><font color="#000066">Did someone else mention Lazarus, Mono and so on today . . . . ?</font></div>
<div dir="ltr"><font color="#000066"></font> </div>
<div dir="ltr"><font color="#000066">Does there need to be careful thoiught into whether getting money into Lazarus, or like, would pay better dividends long term than just becoming cash cows to soneone elses share holders?
</font></div>
<div dir="ltr"> </div></font></div>
<div dir="ltr"><font color="#000066">I still don't have a D2005 that works properly . . . any more<font color="#000099"> </font><strong><em><font color="#cc0000">free</font></em></strong></font><font color="#000099"> </font>
<font color="#000066">fixes for that in the pipeline?</font></div>
<div dir="ltr"><font color="#000066">As far as the new <font color="#993399">web marketing satrategy</font> goes, I never got advised of the discounted offers on the D2006. Yet I ticked every box ever put in front of me to request such notifications.
</font></div>
<blockquote dir="ltr" style="MARGIN-RIGHT: 0px">
<div>"Brown is placing his faith in the concept of "smaller means more efficient." He believes a smaller organization, independent of the large Borland machine, will have more resources to develop features and functions instead of just "writing infrastructure." Brown estimates that
<font color="#006600">two thirds of resources for JBuilder went into building infrastructure</font> and just one third into features. </div></blockquote>
<div><font color="#000066">Can you have features with out being supported by a decent infrstructure?</font></div>
<div><font color="#000066">What is meant here? reliance ion the IBM Eclipse and conmnected projects?</font></div>
<div><font color="#000066"></font> </div>
<div><font color="#000066">- or <u>gold from lead</u> via <strong>our</strong> credit cards?</font><br> </div>
<div><font color="#000066">Paul A Norman</font><br> </div>
<div> </div>
<div><span class="gmail_quote">On 27/04/06, <b class="gmail_sendername">Richard Vowles</b> <<a href="mailto:Richard.Vowles@borland.com">Richard.Vowles@borland.com</a>> wrote:</span>
<blockquote class="gmail_quote" style="PADDING-LEFT: 1ex; MARGIN: 0px 0px 0px 0.8ex; BORDER-LEFT: #ccc 1px solid">
<div style="DIRECTION: ltr">
<div><font face="Arial" size="2"><a onclick="return top.js.OpenExtLink(window,event,this)" href="http://www.regdeveloper.co.uk/2006/04/26/brown_borland_tools/" target="_blank">http://www.regdeveloper.co.uk/2006/04/26/brown_borland_tools/
</a></font></div>
<div> </div>
<div align="left"><font face="Arial" size="2">---</font></div></div>
<div style="DIRECTION: ltr"><span class="sg">
<div align="left"><font face="Arial" size="2">Richard Vowles, Solutions Architect, Borland New Zealand</font></div>
<div align="left"><font face="Arial" size="2">email: <a onclick="return top.js.OpenExtLink(window,event,this)" href="mailto:richard.vowles@borland.com" target="_blank">richard.vowles@borland.com</a></font></div>
<div align="left"><font face="Arial" size="2">phone: +64-9-9184573</font></div>
<div align="left"><font face="Arial" size="2">cell: +64-21-467747</font></div>
<div align="left"><font face="Arial" size="2">other: MSN <a onclick="return top.js.OpenExtLink(window,event,this)" href="mailto:richard.vowles@borland.com" target="_blank">richard.vowles@borland.com</a>, skype: rvowles</font>
</div>
<div align="left"><font face="Arial" size="2">blog: <a onclick="return top.js.OpenExtLink(window,event,this)" href="http://www.usergroup.org.nz/blogs/selectBlog.html?id=39769" target="_blank">http://www.usergroup.org.nz/blogs/selectBlog.html?id=39769
</a></font></div>
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