[DUG] Digital

[Steve Peacocke]

Hi everyone,

It's only amongst friends you can ask a really dumb question. I've finally got to the point of needing to know.

I've noticed that the agencies are starting to advertise "Digital expertise" in Jon adds these days. I originally put this down to ignorance - everything in IT is digital. However this word has now hot to a sort of status where one must have proven "Digital Experience". 

WTF are they talking about. Yes, I know I'm laying myself out for ridicule here but there seems to be no definition of this which is why I come to this trusted group now. 

Can someone please clarify this enigma fore and explain WTF they are talking about?

Steve