[DUG] A change in upgrade policy coming from Embarcadero

[Todd Martin]

Hi Kyley

> it benefits none of us if their pricing is not sustainable.. 

The key figure is not price, but price x sales. You might be prepared to
pay more, but if increasing the price drops the sales to a trickle it
will benefit no one.

> I'd be inclined to think that the Upgrade is too low, and the Retail is
> too high, and a nice balance in the middle of simply setting one price
> for all, (new or old) and at a sustainable value would benefit everyone
> the most... I would rather pay $2000 a year and keep them in business,
> than pay $400 a year, and have them sold again and see delphi go down
> the chute.

I hope they will reintroduce the free Personal addition for
non-commercial developement. It would re-ignite interest in the product,
especially with 64 bit, X platform and iTouch enhancements to come.