[DUG] Code Gear marketing !

Robert martin rob at wildsoft.co.nz
Thu Mar 1 10:02:54 NZDT 2007


Hi Just received two adds from CodeGear.

One for Delphi 2006

Starting with ....

'Great news! We've extended our special upgrade offer. You can still 
receive free web based training and software - valued at over $795 - 
when you step up to Delphi 2006 before February 28, 2007.'

Now this email was sent at 6:56pm (probably 4:56 / 3:56 pm Aus time).  
And you will note that it expires yesterday.

This is followed by a second email sent 7:16pm (20 mins later).  Selling 
Delphi 2007 for win 32.  Marketing genius at its best :)

Also If you follow the links on the 2007 email it takes you back to the 
Borland nz web site which only has pages on Delphi 2006.  The only way 
to get info on 2007 on that web site seems to be to search for 2007 
click the link for new user (that says unavailable).  Note that the 
original email is 'Take advantage of special upgrade pricing. Order 
today'. 

Now I know that there is another web site that we can use to order 
Delphi 2007 (because I read about it on this list) but If I was not 
already a Delphi user ????

Not smart marketing.



-- 
Rob Martin
Software Engineer

phone +64 03 377 0495
fax   +64 03 377 0496
web www.chreos.com

Wild Software Ltd



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