[DUG] More Delphi news...

[Paul A Norman]

Thanks Richard,

I think that folks might like to see the warning in another article on the
same site you point us to Richard. Entitled "*Borland gambles without
developers*" (
http://www.regdeveloper.co.uk/2006/02/09/borland_exits_ide_market/) it is a
chilling insight into what is happening at a deep level, and there is little
in the new article to make me feel any happier than thinking that Borland
(and who ever developes the IDE)  wants to have its cake and eat the crumbs
(*us*) as well.

What do people think, does all of that newest article (
http://www.regdeveloper.co.uk/2006/04/26/brown_borland_tools/) reflect
solid, careful, purposeful thinking, or is it just some market anaylist just
trying to skim the best ideas from things happening already from other
inovaters like Red Hat etc ?

"There is a model with the likes of Red Hat making money from support and
added services. Borland is a global company and the IDE business will be
global," Brown said. "It will be a matter of how can we get more of the IDE
products into developers hands for good money, *and [being] less hung up on
licensing model*," Brown said. "When we spin off the IDE business we will be
a big startup."

"Another challenge is who will buy Borland's tools. One reason Borland moved
into ALM and upped its pitch was to target executives and IT directors who -
unlike developers - hold the keys to the large purchasing decisions. It
seems Borland's IDE business will try to shift pricing to suit the budgets
of developers, whose spending runs to several thousand dollars and can be
put through on a credit card. "We won't be speaking to CTOs except in rare
instances," Brown said.

"Borland is evaluating subscriptions, *but** Brown noted there is unlikely
to be a change in the short term to the current licensing-base approach*.
The IDE business also expects to use web-based marketing to reach
developers."

So they are going to do more with less? and keep more people happy? What is
this talk of paid services - *make us cash cows "developers, whose spending
runs to several thousand dollars and can be put through on a credit
card"* instead
of properly resourcing   us initially with decent help files and stuff (as
happened D2005 forward?)

"*Support*" on things that aren't properly explained or made to work
properly in the first place, now to be charged to our 'several thousand
dollar' credit cards?

*For the first time ever* I would have to ask, will the IDE development
company be giving me value for money, now that the traditional corporate
culture of Borland, service, reliability, character, and longterm
commitment, all good traits, are not guranteed in a new entity that is
already simply evaluating the limit on my credit card? And thow to pull more
out from us?
 Did someone else mention Lazarus, Mono and so on today  . . . . ?

Does there need to be careful thoiught into whether getting money into
Lazarus, or like, would pay better dividends long term than just becoming
 cash cows to soneone elses share holders?

I still don't have a D2005 that works properly . . . any more *free* fixes
for that in the pipeline?
As far as the new web marketing satrategy goes, I never got advised of the
discounted offers on the D2006. Yet I ticked every box ever put in front of
me to request such notifications.

"Brown is placing his faith in the concept of "smaller means more
efficient." He believes a smaller organization, independent of the large
Borland machine, will have more resources to develop features and functions
instead of just "writing infrastructure." Brown estimates that two thirds of
resources for JBuilder went into building infrastructure and just one third
into features.

Can you have features with out being supported by a decent infrstructure?
What is meant here? reliance ion the IBM Eclipse and conmnected projects?

- or *gold from lead* via *our* credit cards?

Paul A Norman


On 27/04/06, Richard Vowles <Richard.Vowles at borland.com> wrote:
>
>  http://www.regdeveloper.co.uk/2006/04/26/brown_borland_tools/
>
> ---
>  Richard Vowles, Solutions Architect, Borland New Zealand
> email: richard.vowles at borland.com
> phone: +64-9-9184573
> cell: +64-21-467747
> other: MSN richard.vowles at borland.com, skype: rvowles
> blog: http://www.usergroup.org.nz/blogs/selectBlog.html?id=39769
>
>
> _______________________________________________
> Delphi mailing list
> Delphi at ns3.123.co.nz
> http://ns3.123.co.nz/mailman/listinfo/delphi
>
>
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://ns3.123.co.nz/pipermail/delphi/attachments/20060427/41afcc5f/attachment.html